Since
1999, Rebus Creative has handled the publicity, marketing
and promotional design (ads, postcard and program) for the
Circle Craft Christmas Market as well as provided graphic
support to the Circle Craft Co-operative throughout the year.
Continuing Circle Craft’s tradition
to showcase the winner of the previous year’s Award
for Excellence on the promotional postcard, we have worked
to promote the Christmas Market to hip urban shoppers, while
maintaining the loyalty of their previous (mostly suburban)
clientele.
From a single-page folded listings flyer,
we introduced a multi-page event program to better showcase
the talents of the participating artisans and the history
of the Circle Craft Co-operative to attendees. In 2003, this
piece became full-colour program with more pages to accommodate
ads and photos throughout. Today it is a 28-page booklet with
large photos and advertising throughout.
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